mabon | Down to the Wire - Jewelry by Jodi Zulueta

The Autumnal Equinox is here today! For those on the Pagan path, it is known as Mabon. Mabon is the day where the day is perfectly balanced between daylight and night. It’s a time to pay respect to the harvest.

Most of us, I assume, are not farmers.

It’s not just about produce, my friends. What we cultivate in our lives, be it gardens, spirituality, our bonds with our family and friends, as far as I’m concerned, are all points of reflection as we wind down the Wheel of the Year towards Samhain.

We did an early celebration last weekend by walking through my favorite place on the planet – Stokes State Forest, and took awe in nature’s beauty.

Salamander enjoying my husband’s Pink Floyd cuff

Every living thing we encountered was something to be marveled and appreciated. Listening to the sounds of the forest was soothing.

My son, Phoenix, calming down poor salamnder after trippy experience with my husband’s Pink Floyd cuff

Can you find the critter in this pic?
An adorable tree frog clings to his tree, praying that we leave him in peace! (We did).

Here are some of my autumn-inspired pieces, all of which are available at http://www.eldwenne.etsy.com

A ring gorgeous crimson red and gold glass bead wrapped in silver – inspired by the fallen leaves

Elegant, simple, yet sophisticated

Beach stone wrapped in woven silver goddess spirals on an umber organza cord

Amber mosaic tile wrapped in silver, framed with thick silver and embellished with a crystal and pentacle drop

Burnt orange and brown feather earrings with ruby Swarovski crystals on chains earrings

Goddess spiral glass wrap bracelet in browns, golds, and wines

And don’t forget, all September long I am offering FREE SHIPPING TO THE US with coupon code FSSEPT!! I hope all of you find something to reflect upon and appreciate today! Now on to something I really DON’T appreciate (yes…rant…slowly…building…look out…danger, danger, Mr. Robinson…)

Remember the old, trite expression your mom always told you when your little sister kept mimicking your every move? “Dear, it’s because she looks up to you! Imitation is the sincerest form of flattery.”

Maybe the imitator’s intent is to flatter, but to the imitatee whose hard work is being ripped off, capitalizing off my hard work – It’s rather insulting.

I spend HOURS each day reading and researching how to build my brand and how to make my mark unique and standout. This is on top of spending inordinate hours honing my craft, learning new techniques, scheduling events, creating the actual pieces, etc. It’s a labor of love because I do look at my business as if it’s a living, breathing thing that needs to be nurtured, cared for, and encouraged; like a child.

I’ve always been extremely open to giving advice, being a shoulder to lean on, and mentoring people. I’ve always done this and continue to do this all the time. If someone asks for help, I’m there with bells on. I just find it distasteful to blatantly use the same design elements, tag lines, and discount offers (at the same TIME as my offers, no less, with practically the same coupon code!!). I worked very closely with a graphic designer to develop my own unique flavor:

MINE MINE MINE!!! No, I’m not territorial…really! Well..maybe a tad…

If I had been asked, I might’ve been able to offer advice, to help them develop their own sense of self that worked more fittingly with their products. In the world of the creative, one would think that the journey of finding one’s niche, building one’s own identity would be relished and devoured to the point of coming up with some kick-ass stuff.

I refuse to change my brand just because others have decided to take my hard work as their own. I still believe that my brand is a strong one and even though there may be a slew of copycats out there in the creative world, I refuse to let them bring me down.

And now that my rant for the week is over (for now!), let’s talk about the upcoming Salute to Supernatural event that’s coming up next month – TorCon!!

I’m super excited to be going – I’ve been told that TorCon is going to outdo VanCon by a longshot – so I’ve put my nose to the grindstone and have been delving even harder into broadening my horizons from a design standpoint.

Hand-stamped pieces are getting to be more sophisticated, as I learned how to do some great texturing effects, like on this piece: I will be ready, willing and able to take on most stamping requests, so if you’ve got a stamping need, I’m your woman! The pieces can be anything you want!!

While I was asked to do a ton of SPN-related pieces, I also was asked to do a ton more of personal, non-SPN pieces as well. Stamping allows me to customize something specifically for YOU! So don’t be shy to ask me for anything!

Rev up the impala with this necklace!

Every driver’s motto

Additionally, I have so many new pieces waiting at the helm to be revealed and I look forward to sharing them with you! Many more wrap-necklaces, wrap-bracelets, one of a kind rings, earrings, etc are all going to be waiting for you!! While I gear up for TorCon, I am still in need of support. I have both a Click Start Me campaign as well as a Go Fund Me campaign. I started with the Go Fund Me campaign a while back and then discovered Click Start Me, which has been much more visible. Go Fund Me link is: http://www.gofundme.com/EldwennesFantasySPN Click Start Me link is: http://tinycs.me/9T Both campaigns offer the same kick-ass incentives! For each donation, you will receive a gift certificate worth the amount of your donation! The gift certificates never expire, so no time crunch to use ’em or lose ’em. They’re good until you spend them! They are good towards all jewelry in my shop http://www.eldwenne.etsy.com

Gift certificate given for EVERY donation, in the amount of your donation! $25 or more will receive an ADDITIONAL $25 added!

If you donate $25 or more, I will add an ADDITIONAL $25 to your gift certificate! For example: A donation of $10 – you will receive a gift certificate worth $10! A donation of $25 – you will receive a gift certificate worth $50!! A donation of $50 – you will receive a gift certificate worth $75!!! And so on and son on…. If you can’t donate, I’d really appreciate it if you spread the word by sharing these links – it’s not just about getting me to TorCon – it’s about helping a woman jumpstart her small business.